On the pulse of time/
We are a global team of innovative people manufacturing high quality watch straps, jewellery braids & accessories paired with authentic sustainable raw materials.
We make it stand out/
Braloba is one of the leading manufacturer of watch straps, jewelry braids and wearables with fully owned factories in China, Thailand and Myanmar. With the support of its Sales, QC and Design offices in Switzerland, Hong Kong, London and Italy, Braloba aims to manufacture the best possible product in the most innovative, sustainable, and ethical way. Braloba supplies premium watch & jewellery brands around the globe from fashion to luxury and health to smart technology.
Product News 2024
Fresh from the Innolab.
The braloba 2024 Innovations feature cutting-edge technologies, sustainable raw materials, and production efficient constructions. These advancements ensure that the strap not only securely holds a watch but also complements its design flawlessly, enhancing comfort, innovation, and style.
The braloba brand managers are ready to dive with you in the new product development season.
Born in Switzerland/
Raised globally.
“True sustainability is not only about the planet, it is also about your people, your partners and your business model to ensure a gap free value chain for everyone.”
— Thomas Schori, Group CEO
Meet our product range/
FKM Rubber.
A certified PFAS free solution developed for the aerospace industry.
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FKM or PFKM is a vulcanized synthetic high performance rubber and highly resistant to elements such as UV rays, dust, water, stains, temperature, stretch, tear, and chemicals.
Thanks to our quality stainless steel tools, all FKM or PFKM straps are smooth, odor free, long lasting and extremely comfortable to wear.
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Due to the complex and high tech machine manufacturing process, FKM & PFKM straps are solely be offered by our China factory.
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Our engineering team can convert complex and individual designs into a high functional product. Additional the material can be Pantone® matched to strictly follow customers color briefing.
Medical Silicone.
Purified to meet the strictest medical standards.
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Medical grade silicone is a class of clinically-tested products designed to interact safely with the human body and make it super safe for allergies, delicate skins or in the use for medical rated products.
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Due to the complex and high tech machine manufacturing process, silicon straps are solely be offered by our China factory.
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Our engineering team can convert complex and individual designs into a high functional product. Additional the material can be Pantone® matched to strictly follow customers color briefing.
Leather.
Almost as old as mankind.
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Our leather offering focuses on pure leather working group member tanneries and includes a variety of tanning methods such as chrome free, & vegetal with unlimited print and embossing options. All leathers offered by Braloba strictly follow all international standards.
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Leather straps are manufactured across all Braloba factories including China, Thailand & Burma.
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Our inhouse engineering team supports the brand in design, construction and tooling suggestions to ensure the best possible price/value result.
Hybrid.
Lets combine the best.
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As the title says, we combine here the best of all options. High quality leather or premium performance textiles merged with FKM or Silicon and nicely bonded with a in-house developed water based glue makes this product a kind of its own.
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Due to the complex and high tech machine manufacturing process, silicon straps are solely be offered by our China factory.
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With leather we have an almost unlimited source of options and merge it with the opportunity to custom Pantone® the rubber or silicon base.
LEA.
The 100% PETA® approved vegan leather solution.
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This is LEA. Your innovative & fully vegan leather solution. I feel like leather without plucking a feather.
LEA. is developed and manufactured based on highest technical standards & packed with pure innovation under certified conditions.
And, gosh yes, LEA. is 100% PETA® approved.
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Leather straps are manufactured across all Braloba factories including China, Thailand & Burma.
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LEA. consists of 2 material types with more than 30 different colours across the platform.
Textiles.
Neatly knitted into high performance material.
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Our textiles are made mainly from Polyester and can alternatively be offered by a 100% ocean bound plastic yarn developed and provided by #tide® ocean material.
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Due to the yarn and weaving supply chain located in China, textile straps are solely offered by our China factory.
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Textiles and fabrics have lots of customization potential. Colors, trim, elasticity and performance attributes can create a basic textile strap into a high functional accessory.
Braids.
Jewellery with a signature twist.
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Braids can be made from mulitple materials such as genuine leather, PU, textile or soft polymers.
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Due to its specific production process all braid productions are exclusively provided by our Thailand factory.
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As long as we respect the nature of braiding, we have almost unlimited options to play with colors, materials and thickness. An small product with a big content of details.
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Braid production is a high flexible production model allowing attractive lead times. Besides the available stock colors, Braloba can offer a quick turnaround for custom braids in around 4 weeks.
Accessories.
Small Leather Goods.
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Accessories & Small Leather Goods can be made in multiple materials such as genuine leather, vegan leather & textiles.
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Accessories & Small Leather Goods are manufactured across all Braloba factories including China, Thailand & Burma.
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Our engineering team can convert complex and individual designs into a high functional product. Additional the material can be Pantone® matched to strictly follow customers color briefing.
Our history.
As a fully family-owned business in its second generation, we have developed and produced watch straps, jewellery bracelets and wearables for over 40 years.
Established in Switzerland with company-owned production sites in China, Thailand & Myanmar, we partner with customers and brands from fashion to luxury and health to smart technology.
Who we are.
Our global team is made up of 500+ employees. Creative thinkers and enthusiastic doers are passionate about designing, innovating, developing and manufacturing the best possible products for the Braloba portfolio.
Why we care.
We place an extreme value in our independence and responsibility for the environment. We manufacture with a focus on ethical entrepreneurship that positively impact the future for people and planet.
Quality control, sales and supply chain offices in Switzerland, Hong Kong and Italy as well as the innovation lab in London underpin Braloba’s global reputation for being creative, dynamic and flexible.
What makes us unique.
What makes us different is that we do not outsource or subcontract any fundamental production activities.
We fully own and independently operate our state-of-the-art manufacturing facilities in China, Thailand and Burma. All our offering is produced at customers determined Braloba production site depending on customers target location, price and supply chain preferences.
Respectful manufacturing.
We are a proud member of Leather Working Group with clear respect for animal welfare.
Additionally we focus on a clear waste management system by 5R (Refuse, Reduce, Reuse, Repurpose & Recycle) and underline our commitment to fulfil all international ethical, product and process related standards.
Our partners.
The way we work involves respect, trust, collaboration and open-mindedness– the key ingredients in the recipe for a successful longterm relationship with customers, suppliers and service providers.
Meet our partners/
Facts/
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Braloba has been founded 1976 in Biel, Switzerland.
1983 Opening of its first factory in Hong Kong.
1994 Opening of its first factory in Huizhou China
2008 Moved into the new China factory covering 6 buildings and a total of 10’000m2 manufacturing space.
2012 Opening its first factory located at the Bangkok Free Trade Zone in Thailand.
2013 Opening of its first factory in North America and 2016 successfully handed over to Shinola Detroit.
2018 Opening of its first factory in Burma located at the Mingaladon Free Trade Zone in Yangon.
2018 The Braloba Foundation has been officially registered with the mission to help people to help themselves.
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The current annual capacity throughout all production locations is between 6-8mio pcs depending on model and production line set up.
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Total 10 production lines overlook the Braloba manufacturing locations.
Our line management works on a modular line set up allowing us to custom tailor each line and size depending on customer, model and quantity request.
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With factories in China, Thailand and Burma, decentralized production is one of our main strategic missions of Braloba.
Being flexible depending on unforeseeable force major, increasing costs or political risks, allows us to react quickly and switch production locations with little to no impact for our partners.
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Braloba is fully audited for following industrial process standards:
SMETA 2, SMETA 4, ISO 9001:2015, ISO 14001, LWG, BSCI, GRS, RCS & OBP
Additional Braloba fulfils with its material offering following material testing standards:
CALIFORNIA PROP65, REACH & ROHS.
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Braloba is an Equal Opportunity Employer.
We are deeply committed to the principle of equal employment opportunities for all employees and provide a work environment free of any kind of discrimination and harassment.
BRALOBA FOUNDATION
Respect, compassion and kindness have always had a place in our company culture. With the Braloba Foundation, we aim to make philanthropy a part of our culture as well. The foundation has set out to change lives by working with individuals and families to give them what they need so that they have the resources and feel empowered to improve their own lives.
#HELPINGOTHERSTOHELPTHEMSELVES